Anyone can “write” a training course.  The Institute for Luxury Home Marketing’s training will help you take your luxury business to the next level because it was developed by an expert. 

Institute Founder Laurie Moore-Moore has been in real estate since 1976 and has trained 12,000 top luxury home agents over the past decade.  Unique Homes selected her as one of the  “35 Top Leaders in Luxury,”  The Chicago Tribune calls her “The Luxury Home Diva,” and The Real Estate Intelligence Report selected her as one of the top 10 people having the most impact on the real estate industry in the past 25 years. 

Laurie’s book Rich Buyer, Rich Seller: The Real Estate Agents’ Guide to Marketing Luxury Homes, is so in demand that agents have paid up to $125 on e-Bay for a used copy!

Don’t do that - we’ll give you a FREE copy at the training session.

Laurie personally developed the training program and updates it constantly.  You won’t learn the same real world skills elsewhere.  Don’t settle for less.

Each Institute certification class is taught by Laurie or by very successful luxury home agents who understand the business and also have great presentation skills. Why not learn from the best in the business?

"We held our first Certified Luxury Home Marketing Specialist training session in 2003.  It was such a BIG success that we now offer it three times a year!  We attract attendees from across the country, and even internationally.  The course gets rave reviews and our members love the benefits gained from this valuable training. If you're not offering the Certified Luxury Home Marketing Specialist course in your marketplace, you're missing the boat!"
    -Maureen Levine
     Vice President of Member Relations
     The REALTOR Association of Greater Miami and The Beaches

“Great and inspiring training!”
    -Patricia Choi, Choi Realty, Inc., Honolulu, HI

“We’re synonymous with luxury, so Institute membership and training was a perfect fit. The training helped us get a new slant on what’s happening in today’s market. One of the things we’re doing differently is gathering more information about the marketplace and luxury market segments as opposed to acting off the top of our heads. We’re also presenting information to clients in more visually effective ways. Another good thing is that you can take tips you’ve learned from luxury marketing and apply them to other properties.”
    -Shari Chase, Chase International, Lake Tahoe and London

“Thank you for lending your keen knowledge and experience about luxury real estate sales to the agents at John L. Scott Real Estate. Given the opportunity, I will recommend your class to others without hesitation.”
    -J. Lennox Scott, Chairman and CEO, John L. Scott Real Estate, Washington/Oregon/Idaho

“In 29 years as a real estate agent, owner, manager, this is the best course I’ve taken with the best, specific, practical information to improve my business.”
    -Russell P. Long, Long Realty, Tucson, AZ

The Institute’s Certified Luxury Home Marketing Specialist (CLHMS) designation is the first international luxury home designation to be offered to real estate professionals regardless of their company affiliation.  Several national real estate firms have made CLHMS their official designation. Brokerage firms and REALTOR associations across the country host our training so their associates and members can earn the CLHMS designation. Many states grant continuing education credit for our course.  Consumers are beginning to show a preference for Institute members.

The buzz about this designation is so positive that real estate professionals from around the globe travel to the US just to attend The Institute’s designation training.  

To earn the CLHMS designation, an agent must successfully list and/or sell luxury properties in the top 10% of his or her market area (as defined by the area’s sales prices in the most recent 12 months).  Homes that are priced below $500,000 will not be considered for the designation, even if the top 10% of that particular market is below the $500,000 minimum. 

The Institute offers three levels of membership:  Complete the training and become a Member of The Institute.  Then, meet the sales performance standards and be a CLHMS member.  CLHMS members who demonstrate success in the million and multi-million dollar residential market can also earn recognition as members of The Million Dollar Guild.

The list is too long to include here, but here are a dozen Institute benefits:

1. Membership certificates and pins
2. Logos to download and use in your marketing
3. Note cards, gold seals, and other materials to position you as a luxury agent.
4. A personal promotional listing on our consumer website
5. A free agent profile in The Wall Street Journal Luxury Agent Directory and FREE online property listings on www.WSJ.com (a $2,900 value!).
6. Exclusive access to research information on the wealthy - plus how to use the information to close more business.  Mailing lists of the wealthy, too.
7. A monthly online newsletter with marketing ideas and top agent interviews.
8. Beautiful property brochures and marketing post cards (affordable and fast!)
9. Advertising discounts in major luxury magazines and publications like The Wall Street Journal, Unique Homes, and DuPont Registry.
10. "My Market Graphs" online software you can use to easily create customized Market Update charts and graphs that will set you apart in your market as the expert.
11. Special advanced seminars (members only) on topics like “How to Write Better Ad and Brochure Copy,”  “How to work the International Luxury Market,” and “How to Jump Start Your Business by Networking with Resort Communities Nationally.”
12. Leaders in Luxury, an invitation-only annual event for Institute members who work in the million dollar plus market.  Three days of fabulous programs plus networking with THE top luxury agents from around the world.

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