Leaders in Luxury Keynote Speakers
to add ideas, information and energy to program
Frank McKinney – "The Maverick Daredevil Real Estate Artist"
Frank McKinney's personality is as big as the 60,000+ square foot mansions he builds. In fact, The Wall Street Journal refers to him as a real estate rock star. The story of his life is inspiring and he has many ideas to share about how to maximize one's success, despite today's market conditions. If anyone understands branding, promotion, and how to succeed, McKinney does.
At age 18, with $50 in his pocket and without the benefit of higher education, McKinney left his native Indiana for Florida in search of his profession. In his first Florida job he earned $180 a week, waking at 4:00 a.m. and digging sand traps by hand on a Deerfield Beach golf course. On May 19, 1986, at age 22, McKinney founded his first real estate investment company and bought his first $50,000 fixer-upper, selling it a few months later for a $7,000 profit.
Today, Frank McKinney is known around the globe as a real estate "artist," and the creative building force behind some of the world's unique mansions. A true maverick with a charming flair, he is an author, speaker, and a daredevil in the risky world of speculative high-end real estate. McKinney is nearing completion of "Acqua Liana," an opulent eco-friendly "green" mansion priced at $29 million and "Crystalina," a $30 million Polynesian green home. Another current McKinney project is a $135 million spec home, The Manalapan Residence.
Although McKinney builds new dream mansions, he lives with his family in an historic 3000 square foot home, offices in a 150 sq. ft. tree house, and is committed to his Caring House Project Foundation, a non-profit organization dedicated to creating self-sufficiency by providing housing, food, water, medical support and opportunity for the desperately poor and homeless around the world.
McKinney is a speaker who makes audiences smile, challenges them to be more successful and leaves them wanting more. His presentation will add excitement and spice to the Leaders in Luxury meeting.
Note: As part of our agreement with Mr. McKinney, The Institute is pleased to fund the construction of two houses in Haiti through his Caring House Project Foundation.
Your business depends on knowing the luxury home design trends and the latest staging techniques ... Design expert Kay Green is on the cutting edge
Kay Green, Founder of Kay Green Design in Orlando (FL) is a nationally recognized leader in the field of Model Home Merchandising (resale agents call it staging!) What's hot and what's passé in luxury home design today? Key Green knows and will share it with you. A popular speaker on merchandising, luxury home design and marketing trends, Green is regularly featured at national and regional builder conferences where she gets rave reviews for her ideas and insights on design trends and on selling luxury properties.
In the past two years, Green has been a featured speaker at international conferences in Malaysia, Australia and Budapest. She is also an instructor for the National Association of Home Builders Institute of Residential Marketing.
Green's work has been recognized in such prestigious housing publications as Builder Magazine, Professional Builder, Multi-Housing News, Home & Condo and Suncoast Architect Builder, as well as in leading consumer publications such as House Beautiful's Kitchen/Baths, The Orlando Sentinel, Wall Street Journal, The New York Times and The Chicago Tribune.
Her articles have been published in International Real Estate News, Real Estate Professional Magazine, Florida Home Builder Magazine and Miami Herald.
Green was named Associate of the Year by the Florida Home Builders Association and is also a holder of the prestigious MIRM designation.
Kevin Brass, The International Herald Tribune's World Wealth Reporter and Blogger will give you the scoop on the über rich
Veteran journalist and blogger Kevin Brass tracks the world's wealthy from Paris to Dubai and has stories to share. Want to know what's happening in the international luxury home market? Kevin Brass is the man to ask. He covers the global luxury real estate market for the International Herald Tribune and writes the Tribune's popular "Raising the Roof" luxury property blog. Brass circles the globe reporting on tempting locations, unusual homes and hot and not-so-hot real estate markets.
His own home-buying experience began in Southern California, where he managed to completely miss the real estate boom. He now lives with his wife, Lietza, in an oddly Tudor-style two-story house with canyon views in the suburbs of Austin, Texas. The key selling point was a screened porch, a special treat for their two cats. Unfortunately, only one has figured out the mechanics of the kitty door.
He is a longtime contributor to the The New York Times, Los Angeles Times, People, NWA World Traveler and a wide variety of other publications. Brass is a repeat speaker at Leaders in Luxury, and you'll be happy to know he has extra time this year!
Ashley Jennings to bring insights on marketing to the young affluent – Generations X and Y
Many wealthy homebuyers are Boomers, but the next generation is shopping for luxury homes as well. What motivates their purchase decisions? Ashley Jennings of Kay Green Design combines industry research with her personal experience as a member of today's younger generation of home buyers to present the latest lifestyle and design trends for Generations X and Y. After a recent presentation at the National Association of Homebuilders, one attendee commented, "I learned more in Jenning's GenX program than in any of the others I attended."
Using Kay Green Design's latest portfolio of design work, Jennings will demonstrate how to stage listings to appeal to the new generation of luxury home buyers and capitalize on their desires for relaxation, adventure, social community and individual style.
"The House Whisperer" is back! Stan Barron will be on hand with more advertising magic to share
Stan Barron understands how to write ad and brochure copy that SELLS luxury homes, regardless of the market. ABC Television calls Barron "The House Whisperer" because he listens to each home and then tells its story.
Last year at LIL, Barron shared tips on better photography, this year his focus is on new tips for writing ad, brochure, and Internet copy so powerful you'll think it's magic. Learn the secrets of this advertising genius turned Realtor and sell your listings faster and for more!
Stan Barron specializes in listings only and for almost 25 years has used the advertising techniques that he learned from Madison Avenue advertising legend David Ogilvy to sell, and sell, and sell real estate. He has written articles for national publications on the topics of advertising, marketing, and branding and will soon introduce a new book and DVD on "How to apply Madison Avenue methods to Real Estate Advertising." He is a frequent guest speaker for The Institute for Luxury Home Marketing's special events because you keep telling us to "PLEASE bring Stan Barron back!!"
Bob Shullman,President Ipsos Mendelsohn, collects important information about the wealthy... Information you need to hear!
Mendelsohn's Affluent Survey is now recognized globally as the definitive audience-based research on the media habits and lifestyles of the affluent population in the United States. This respected annual research report tracks the numbers of affluent and analyzes where they go, how they spend their money, and even what media they read, watch and listen to.
The 2008 report will be finished just as Leaders in Luxury begins and Shullman will share the latest results with you. If you are targeting the affluent, Shullman's information will give you new knowledge about your buyers and sellers. For instance, did you know that C-level executives and their senior-most managers are voracious users of Online blogs and podcasts and their overall Web use is growing faster than the general public's. More surprises to come!
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