Meet the Staff
Laurie Moore-Moore, Founder and CEO
Founder of The Institute, Laurie Moore-Moore has been in the residential real estate business for 30 years. She has sold luxury real estate, managed a large real estate office, and has run two divisions of the nation’s third largest real estate company.
Laurie, co-founder of REAL Trends, Inc. (an industry communications and research firm), has spoken widely in the industry, founded and managed multiple brokerage company CEO-strategy groups, trained over 9,000 luxury home agents, and is a board member of a Fortune 1000 company.
It's no wonder Laurie was chosen by The Real Estate Intelligence Report as one of the ten people having the most impact on the residential real estate business in the past 25 years.
Waco Moore, President
Waco Moore, came to The Institute from SONY BMG, the international music and entertainment giant based in Manhattan, where he served as the Director of Global Marketing Services.
Waco shares The Institute's vision to become a trusted primary resource for real estate professionals and consumers involved with buying or selling upper-tier residential properties. His specialized knowledge in marketing and the creative and cost-effective use of technology for global enterprise will help take that vision to new levels.
Amanda Hammer, Training and Membership Director
When you call The Institute, the cheerful voice on the other end of the phone will frequently be our Training and Membership Director, Amanda Hammer. Amanda came to us with experience in working with agents at a boutique real estate office in the Midwest. A graduate of University of Iowa, Amanda is passionate about Hawkeye sports, especially football. She is equally passionate about maximizing the quality of ILHM member experience and committed to building valuable relationships with marketing partners, training program hosts and our members. She’s also really organized. Best of all, when you hear Amanda ask, “How can I help you?” she really means it!
