Training
The Institute offers training for agents, broker/owners, and managers. Our intensive, two-day CLHMS training sets the standard for luxury sales training in the industry, and is the first step to becoming a member.
CLHMS Training
Widely recognized as the best "luxury" training available, the CLHMS classes are two full days of fast-paced, information-filled training designed to help successful sales professionals who currently work in the upper tier move to the next level. Those beginning to target the luxury market will also get ideas to help jump-start their business.Once you complete the CLHMS training, you become a Member of The Institute.
All live classes are approved for two units of CRS credit, and may also be approved for state continuing education (CE) credit.
>>More info on CLHMS Training
"Third Day" Events
After two intensive days of CLHMS training, many of our Members have said, "Wow, there is just so much information -- I wish we had more time!" and thus the "Third Day" sessions were born.In the Third Day sessions we can delve more deeply into what's happening in the luxury markets and a variety of advanced marketing topics. Each session is different. Often, local marketing experts are brought in as panelists or speakers, and subjects can run the gamut --from writing brochure copy that sells, to tapping into the international market -- any facets of the latest trends in luxury are fair game.
Plus, there are always plenty of opportunities to NETWORK!
Third Day sessions are offered a handful of times throughout the year and attendance is limited to existing Members and those new Members enrolled in the associated CLHMS training sessions.
CRB Training
How to Design and Implement a Successful Luxury Home Marketing Program for Your Company or Office
Successful completion of this program results in one elective credit toward The Certified Residential Broker (CRB) designation offered by The National Association of Realtors.
If you are a broker/owner, office manager, or luxury program director facing the task of creating or reinventing a special luxury home marketing offering for your organization, this fast-paced course is for you.
Here’s just some of what the course covers:
- Why offer a special Luxury Home Marketing Program?
- What are the specific business opportunities?
- What must you understand about the realities of targeting the luxury market?
- What critical knowledge must you have about your real estate market?
- Why and how to conduct an analysis of the competition
- The key steps for developing and implementing a luxury program to include:
- Packaging, positioning, and branding your luxury program
- Defining the market segments you will target
- Creating clear policies and systems
- Attracting the agents you need to be successful
- Creating the necessary tools
- Setting realistic and measurable goals
- Educating your agents - what they must know to capture business
- Avoiding the hidden pitfalls and common misconceptions
- Promoting your program effectively - become the luxury company of choice!
For more information on the Council of Real Estate Brokerage Managers (CRB)
please visit their website.
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